Jordan Dalladay-Simpson

User Experience & Design Thinking

Design is fundamentally the combination of empathy and intention. Focusing on people helps bring ideas into their world, taking us on a journey together...

I am a user experience designer based in London, UK


Curiosity has lead me across the fields of service and experience design. For the last 5 years I have been leading User Experience & Design at a technology start-up in London - gathering insights, prototyping and testing to deliver innovative products and services to their clients

Jan 2015 - Jan 2016
Head of UX&D
Leading a team of 4 designers, I coordinated various design projects, and supported the definition and launch of a rebrand & new product portfolio.
Jun 2010 - Jan 2015
User Experience Lead
Based within the UX&D team, I designed, prototyped and tested innovative web products. As an early employee, we grew the business from 7 to 200+ people globally.
Oct 2009 - Ongoing
Design Strategist
Personal Consultancy. Providing user experience and design thinking skills, strategy, and mentorship to businesses, charities and academia on a contract and pro-bono basis.
Jan 2007 - Jan 2014
Founder & Advisor
Non-profit. Fostering community and collaboration between emerging artists, artist-led galleries and projects through exhibitions, conferences, networking events, talks and residencies.


Over the years I have learned and flexed various design, research, and management skills. Examples of work can be provided on request
Interaction Design
Information Architecture
Product Management
Content Strategy
Team Leadership
Mentoring & Objectives
Workshop Facilitation
Project Management
Usability Testing
Ethnographic Research
User Journey Mapping


Sep 2008 - Jun 2010
PhD Design Studies
Interrupted - A Co-creative Redirection: How can we use co-creativity methods to grow future-oriented social business practices.
Sep 2007 - Sep 2008
MRes Design
Pass with Merit - Tools-for-thought: Towards understanding tools in relation to innovative and co-creative practice.
Sep 2004 - Jun 2007
BA (Hons) Design
1st Class - Digital Convictions: Designing collisions between technology and belief systems.
Professional development and courses
Nov 2015
Effective Relationships
Oct 2015
Managing Peak Performance
Nov 2012
Axure Mobile Prototyping
Feb 2012
Axure Advanced Prototyping
Feb 2012
Sep 2009
Practice-led Research
Goldsmiths GRU


Out of my long-standing facination with design theory and philosophy, I have published the these academic papers
Designers = Meta-epistemologists? Questions of practicing design in the spaces of beyond-knowledge and the not-yet
International Association of Design Research
Tools-for-thought: towards understanding tools in relation to innovative and co-creative practice
Networks of Design - Design History Society


Available for full-time, contract and consultancy roles in the UK. Please get in-touch if you are interested in employing my services
jordandalladaysimpson @ • LinkedIn